Automobile manufacturers are hard at work developing their various electric vehicles. Each of these offerings, the different players say, should be out within the next few years. All this in the hopes of reducing their respective carbon footprints and helping to clean up our environment.
While this is all well and good, one wonders how consumers really feel about the forthcoming products. Will customers really buy an electric vehicle?
According to a study by Frost & Sullivan, one out of three Asian customers say that they are open to purchasing an electric ride as their next car. The Nissan-sponsored study was released recently during the Nissan Futures gathering in Singapore that brought together industry leaders, experts, government officials and members of the media to discuss the future of mobility.
The study was conducted across different Southeast Asian countries. Respondents from Singapore, Indonesia, Thailand, Malaysia, the Philippines, and Vietnam say that they are willing to go electric with their next new car purchase. At present, around 37% of Southeast Asian respondents are open to electric mobility. This number could rise further, however, with the right incentives.
