Nissan’s Future Reveals the Potential for Electric Mobility in Southeast Asia

February 10, 2018

Automobile manufacturers are hard at work developing their various electric vehicles. Each of these offerings, the different players say, should be out within the next few years. All this in the hopes of reducing their respective carbon footprints and helping to clean up our environment.

While this is all well and good, one wonders how consumers really feel about the forthcoming products. Will customers really buy an electric vehicle?

According to a study by Frost & Sullivan, one out of three Asian customers say that they are open to purchasing an electric ride as their next car. The Nissan-sponsored study was released recently during the Nissan Futures gathering in Singapore that brought together industry leaders, experts, government officials and members of the media to discuss the future of mobility.

The study was conducted across different Southeast Asian countries. Respondents from Singapore, Indonesia, Thailand, Malaysia, the Philippines, and Vietnam say that they are willing to go electric with their next new car purchase.  At present, around 37% of Southeast Asian respondents are open to electric mobility. This number could rise further, however, with the right incentives.

So what would push more people to buy an electric vehicle? One would be better safety standards. People are still wary about the safety of this relatively new technology. Then there are concerns about charging—whether the right charging infrastructure can be provided at home, at work, or anywhere they go. The last thing anyone wants is to be left stranded by the wayside with a dead battery. And yes, government incentives would be nice to have, such as tax exemptions on electric vehicles that would lead to lower acquisition cost and the like. This would make owning an electric vehicle much more palatable.

With these in mind, Nissan Motor Co. Ltd is taking the first step by putting forward its bid for an electric future. The Nissan Futures event showcased the brand’s Intelligent Mobility systems—a way of changing how cars are powered, integrated with society, and of course, driven. Apart from this, the Japanese carmaker announced that it would be rolling out its 100% electric Nissan Leaf in Southeast Asia within the year.

Yes, Nissan is truly bent on giving Southeast Asia an electrified future.

Photos and video: Paolo Lesaca

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.