The start of 2021 saw a sudden surge in demand for the pickup truck in the Philippines. Because of its durability and versatility, it can be said that the pickup boom is linked to the change in lifestyle of most Filipinos, undertaking all sorts of businesses and labors to make ends meet, while riding the tides of COVID-19.
The first to heed the market call was Ford Philippines when it launched its updated Ranger lineup, culminating with the Ranger FX4 Max 4x4. Then, there was Isuzu Philippines with its recent launch of the 2021 D-Max. But Filipinos haven’t seen nothing just yet.