When one thinks of Italian scooters, the name Vespa usually comes to mind. Rightfully so as this marque has dominated the scene for quite a long time. But two-wheeled aficionados will know that Lambretta also has more than its fair share of name recall.
Established in 1947, Lambretta was a maker of premium Italian scooters until about 1972 when it eventually closed shop due to weakening sales. Thanks in no small part to the shift to small cars in the 1960s and 1970s, the brand eventually licensed itself out around the world. In 1997, however, it was forced to fold due to the crippling effects of the global financial crisis.
Fast-forward to its 71st anniversary just a few months ago and the brand is reborn. With a partnership between European company KSR, Lambretta is once again spreading its wings, heading out to countries like ours. Yes, Lambretta is about to set up shop in the Philippines with a recent partnership forged with Ropali Motorcycles Philippines. The new venture will see models like the V Special 50cc, 125cc, and 169cc coming into the scene.
