It was only last May when Rolls-Royce unveiled what it says is the Rolls-Royce of SUVs, the Cullinan. This high-bodied luxury car, as the British brand calls it, sought to change the way people think of luxury SUVs. And now, the vaunted vehicle arrives in the Southeast Asian region via a posh premiere held atop the covered swimming pool of the Ritz Carlton Millenia.
Designed to go Effortless Everywhere, the new Cullinan caters to a new breed of Rolls-Royce and luxury vehicle buyer. These are the people who want to have an adventure yet aren’t about to sacrifice comfort and luxury. And this, the Cullinan provides.
The second vehicle to ride on the new Architecture of Luxury after the eighth-generation Phantom, the Cullinan promises to take passengers to places where there are no roads—where the road ends and the terrain begins. Despite this lofty promise, it even takes things a step further by promising to give the same Magic Carpet Ride that has been a staple of Rolls-Royce Motor Cars since its beginnings in the early 1900.s
On the outside, the Cullinan gets the same Rolls-Royce styling cues, this time sculpted into a high-riding vehicle. Signature touches include the chamfered Pantheon grille flanked by LED headlights and a prominent brow that acts as the SUV’s daytime running lights. Needless the say, the Spirit of Ecsstassy sits proudly atop the leading edge of the grille while a “bustle back” rear end pays tribute to Rolls-Royce Tourers from the 1930s.
Of course, this being a luxury SUV, space and refinement are mixed with only the finest appointments in the business. The Viewing Suite and Recreation Module, for instance, help make life’s special moments just a tad more comfortable as you can soak it all up in the lap of luxury. Modern conveninences abound in the new Cullinamn—another clear sign that this vehicle is designed for the new generation of buyers. You get stuff like the first-ever digital touchscreen found in a Rolls-Royce, as well as no less than five (5) USB-C ports and wireless phone chargers.
