The year 2018 is shaping up to be a good one for Rolls-Royce. The British luxury carmaker reported a 13 percent rise in sales compared to the same period last year. And we’re only at the halfway point of the year.
The upward trend is led by the flagship Phantom that recently entered its eighth generation. The Wraith, Dawn, and Ghost were likewise doing well, particularly the Black Badge. This new interpretation of the ultra-luxury marque has opened up new markets—specifically the younger affluent set.
And of course, the all-new ultra-luxury Cullinan SUV is also part of the range that is showing strong demand. Unveiled just last May, the order books are already filing up, with deliveries expected to commence early next year.
Of course, Rolls-Royce sales would not be complete without the Bespoke lines. Commissioned examples like the Dawn Inspired by Music, Wraith Luminary Edition, and Wraith and Dawn Adamas Collection are just some of the latest masterpieces.
To help sustain all this, the Home of Rolls-Royce continues to expand with new jobs and investments. The 1,800-strong workforce will be joined by new recruits under the Apprenticeship Program while new infrastructure such as a new parking garage within the Home of Rolls-Royce complex will service the neighboring community.
And as we move forward, it looks like Rolls-Royce will be charging ahead with a new renewed spirit.