TV Viewing will never be the same again as Sony Philippines introduces the new 4K High Dynamic Range (HDR) TV designed to deliver an exceptional brightness range and higher contrast. The new Sony BRAVIA TV range makes the best use of 4K HDR content with the combination of unique image processors and display device technologies.
The world of HDR has been greatly expanding with the advent of video streaming services, 4K UHD Blue-Ray, and recently with PlayStation 4 gaming. Now, more than ever, accurate image processing is playing a crucial role in delivering a dazzling picture according the filmmakers’ or game developers’ intentions.
In order to provide a wider selection of 4K HDR displays, Sonly brings in the 4K HDR OLED TV as the BRAVIA in 65- and 55-inch class models. The A1E series offers a totally new visual experience with combination of superior picture quality of OLED and unique cutting-edge form factor.
“Sony is always at the forefront of innovation, and we lead the future of television by bringing the new range of 4K HDR TVs like the Sony BRAVIA 4K HDR OLED TV. We want to elevate the TV viewing experience and bring reality right in the comfort of your own home, with enhanced brightness and contrast features. The colors are vivid, and the sounds are clearer than ever before,” said Sony Philippines President and Managing Director Nobuyoshi Otake.
He added, “Thanks to OLED’s over 8 million self-illuminating pixels, the A1E brings a significantly enriched visual experience with unprecedented black, authentic color, blur-less image, and a wide viewing angle. The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture.”
BRAVIA OLED’s innovations do not end with incredible picture performance. The A1E series is the world’s first large screen TV which can emit great sound from the screen itself. Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface technology which can emanate sound directly from the screen itself. This allows a perfect unification of picture and sound unattained by conventional TVs. It produces a wide sound and image synchronization, even off to the sides. Together with OLED’s exceptionally wide viewing angle, the A1E series offers unmatched visual and aural experience regardless of the viewing position.
The Acoustic Surface technology lends to the cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique, stand-less form factor with no distraction from the picture.
The new A1E series will additionally support Dolby Vision, the HDR format from Dolby Laboratories, which when paired with Sony’s unique technologies, further enriches the visual experience.
As the TV can also be a work of art in the living space context, Sony has brought that idea to fruition with a new, innovative TV design for the A1E series that inhabits the space with an artistic ambiance. As Sony Started formulating concepts for a simple, minimalist aesthetic in the One Slate mold, the OLED display technology has put all the different functions within the screen itself, and that would eliminate the need for distinct elements like speakers, a bezel, or a stand.
(Note: The Dolby Vision tech will be available in the Philippines on a later date.)
For the audio, the sound is incorporated into the screen via new tech that generates sound through vibrations in the display itself, consolidating the visual and aural experiences into a single slate. The TV has a sleek and natural presence in wall-mounted configurations, so the overall structure was kept with a primary display slate and a support slate at the back.
Picture, sound, and design aesthetics – when you bring those 3 components together into a unified whole, you’ve got all you need. It’s the purest One Slate experience possible.
Ultimately, Sony continues to bring excitement to customers through the enrichment of visual expression by incorporating a powerful mix of display device technologies with its own image processing technology. The future of TV is Sony, and with the BRAVIA OLED, you will never look at the television the same way ever again.
For more of Sony Philippines, visit the official website.
Feature image courtesy of Sony Global.
