These Rolls-Royce Cars at Geneva Show the World Just Some of the Ways You Can Tailor Your Ride to Suit Your Style

March 8, 2018

Rolls-Royce has always been about personalization, or “bespoke luxury” as the British marque likes to call it. This is truly evident in its latest offerings that were presented at this year’s Geneva Motor Show.

For this year’s show, the Home of Rolls-Royce Bespoke Design brings three Phantom models and a Dawn—all of which are commissioned to show off the unlimited personalization potential of the marque. Take The Gentleman’s Tourer, a standard wheelbase Phantom that takes the brand back to the days of the Phantom II Continental Saloon of the 1930s.

This design theme can be seen in details such as the satin silver hood that draws inspiration from military aircraft, the black, grey, and anthracite leather-colored leather of the interior, and trimmings done in the rare metal Ruthenium. The look is finished off by a Rolls-Royce first—wheel center caps done in Iced Gunmetal.

The second model is an Extended Wheelbase Phantom called Whispered Muse. What makes this one special is the Gallery inset on the dash done by London designer Helen Amy Murray. This piece takes its cue from the original sketches of the brand’s famous Muse, the Spirit of Ecstasy.

Apart from this, the car gets Piano Seashell trims on the interior, Dark Spice leather on the front seats, Seashell rear seat upholstery, and rose gold speaker trims. All this wrapped in a 10-layer exterior paint scheme and a rose gold Spirit of Ecstasy up front—once more a first for Rolls-Royce.

As for A Moment in Time, the name may have been taken from a Gallery design that captures the Spirit of Ecstasy with a shwl draped over the vehicle at high speed. This is complemented by hand-polished interior trims, and the Blue Crystal and Milori Sapphire exterior color scheme with Selby Silver pinstripe.

As if these three aren’t Bespoke enough, the Dawn Aero Cowling shows how discriminating clients can tailor their Rolls-Royce convertible to their liking. The Cowling is a carbon fiber and aluminum piece that is placed behind the rear seats. Not only does it look good but it is designed to store your precious belongings even as you cruise your way through life’s journey.

Yes, these are just some of the ways you can commission your Rolls-Royce. After all, the only limitation is your imagination.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.