PHOTO CAPTION: Toyota Motor Philippines recently launched the first ever Toyota Young Marketeers. As part of the program, participating students from various colleges and universities toured the Toyota plant in Santa Rosa, Laguna.
The Toyota Vios has been the country’s best-selling passenger car for more than a few years now.
So you’d think that Toyota Motor Philippines would just rest on its laurels and let this model sell itself.
But that’s not the Toyota way.
In fact, the leading automaker has invited several student teams to take part in its first-ever Toyota Young Marketeers Challenge.
As the name suggests, this is a contest that seeks to tap the best talent when it comes to marketing a product such as the Vios.
TMP even went the extra mile by inviting the students and their faculty advisors to its plant in Santa Rosa, Laguna to see where and how the Vios is put together.
The participants were also shown around Toyota’s advertising and marketing agencies to give them an idea about how the different campaigns are conceptualized and brought to life.
It was about giving these young marketing students a bit of inspiration for their own entries.
From these submissions, TMP will shortlist the top teams this October, who will then face-off until the top two teams are chosen.
From here, the winner will be the top Marketing team.
This team will receive a technology and cash grant package for their school or university.
The members will also win a trip to Japan to visit the home of Toyota Motor Corporation.
And yes, their campaign could stand a chance at being used by the marque to tell the country about its top-selling Vios.
So, how would today’s young minds market an already hot commodity?
Let’s find out together.