Toyota Wants to Start the Impossible Now

By Gerard
.
October 25, 2017

Toyota has always been known as being the brand for the Everyman. Ever since it began making cars, Toyota Motor Corporation has always had a goal of providing mobility for all. Today, this vision has come alive once again as Toyota looks to the future via its new tagline, Start Your Impossible, which was introduced at no less than the 45th Tokyo Motor Show..

More than just a brand tagline for the Japanese market, Start Your Impossible is Toyota’s commitment to letting people move freely and easily. This can be seen in  the cars that they build, the gadgets that they are creating, and new technologies that they are developing.

For cars, Toyota believes that these should be fun. The TJ Cruiser, GR HV Concept, and even the stately Century show the brand’s fun and exciting side. Then there are the Concept-i Series, that looks at how mobility can be fun and safe—from cars to walking devices that allow even the differently-abled to get around without a fuss.

Toyota has always been known as being the brand for the Everyman. Ever since it began making cars, Toyota Motor Corporation has always had a goal of providing mobility for all. Today, this vision has come alive once again as Toyota looks to the future via its new tagline, Start Your Impossible, which was introduced at no less than the 45th Tokyo Motor Show..

More than just a brand tagline for the Japanese market, Start Your Impossible is Toyota’s commitment to letting people move freely and easily. This can be seen in  the cars that they build, the gadgets that they are creating, and new technologies that they are developing.

For cars, Toyota believes that these should be fun. The TJ Cruiser, GR HV Concept, and even the stately Century show the brand’s fun and exciting side. Then there are the Concept-i Series, that looks at how mobility can be fun and safe—from cars to walking devices that allow even the differently-abled to get around without a fuss.

And of course, Fuel Cell Vehicles are looking to go the way electrified mobility did some 20 years ago, when the Toyota Prius was just a concept that Toyota planned to market in mass numbers. With the Mirai, as well as the Fine-Comfort Ride and Sora FCV premium midsize vehicle and bus, respectively, Toyota is looking to make zero-emissions mobility a reality for more people.

Toyota Starts the Impossible today at the 45th Tokyo Motor Show, which runs from October 25 to November 5, 2017 at Tokyo Big Sight.

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About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.