Let’s face it; most people don’t find going to the bank the most exciting thing to do, especially for some who have to do it on a frequent basis. But UnionBank is on a mission to change that with The Ark, its new definition of banking experience.
The Ark is UnionBank’s way of combining physical banking with state-of-the-art digital technology. Located within the Insular Life Building, Ayala Avenue corner Paseo de Roxas in Makati, it’s nowhere near any typical business center most people are used to. That’s because it evokes a sense of relaxation, a huge factor the banking giant pegs would improve customer experience.
According to Julian Aboitiz, Customer Experience Manager of UnionBank, The Ark is a place where “brick meets click.” What he meant by that is the host of amenities that engage clients both in the real world and digital realm.
On the physical side, The Ark boasts a comfortable ambiance. Upon entering, clients are greeted with professionally-trained “ambassadors” that’re at the ready to accommodate. Besides that, the place also invites with a wide, spacious feel. This comes courtesy of its modern contemporary interior design, pleasing lighting, and comfortable lounge-type couches. There’s even a space at the back for clients to spend time and sip a nice cup of coffee while waiting for an agent.
“The Ark is the only concept branch where you don’t have to fall in line or get numbers before you get serviced. Instead, what The ARK has are highly-trained bank ambassadors who are able to provide personalized service to all clients,“ Aboitiz added.
But The Ark’s main highlight is its digital offerings. For this, The Ark is the first of its kind to provide clients with tablets and mobile devices to go about with their banking needs, all while having coffee. Soon, it will even allow clients to use their own devices for an even smoother transaction.
