Since 2015, Rolls-Royce Motor Cars has been putting the upcoming Cullinan through its paces. The new addition to the British luxury marque’s lineup has undergone an extensive series of tests to ensure that it will be up to par or even exceed owners’ expectations once it hits the world’s roads later this year.
Before its much-anticipated public debut, however, the Home of Rolls-Royce will put the High-Sided Vehicle through one last challenge. This one will involve the motoring public and how it will actually receive the new vehicle.
Rather than a survey or other sort of scrutiny, the Cullinan will be shown on no less than social media and the World Wide Web. Through a partnership with National Geographic, the Rolls-Royce Culliann will embark on a journey to showcase its capabilities. This trek, designed to show that it can travel Effortless Everywhere, will take it from the Alpine mountains of Austria, the deserts of the Middle East with its scorching climate, all the way through the most grueling terrain in the United States.
Set to begin in Scotland on Wednesday, April 4, 2018, the Rolls-Royce Cullinan will be accompanied by Cory Richards, acclaimed photographer/explorer and National Geographic’s’ Adventurer of the Year 2012. He and the crew will broadcast daily updates on Rolls-Royce’s official website and National Geographic’s social media pages.
This isn’t the first time Rolls-Royce would be undertaking such an epic journey. Even when Honorable Charles Rolls and Sir Henry Royce started out, they already put their prized steeds through their paces in such events as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.
This latest endeavor is just one bold step to show the world what it can expect from the company that epitomizes luxury. After all, this is new territory for Rolls-Royce. Yet we’re quite certain it wil conquer it just as easily as its new Cullinan will hurdle the obstacles on any terrain.
Get to see the Final /Challenge at www.nationalgeographic.com/rollsroycecullinan.