Bridgestone brings back Firestone brand to the PH market, offers new tire for subcompact cars

March 20, 2018

Firestone, a subsidiary tire brand of Bridgestone, has returned to the local market after a 20-year hiatus. As regard, it recently launched the Firestone FS100, a touring tire developed for the road using advanced tech from Bridgestone’s years of experience on the race track.

Digging into the details, the Firestone FS100 is made to cater to the country’s booming subcompact car segment. As such, owners of such cars as the Toyota Vios, Hyundai Accent, Ford Fiesta, and the likes are its target market.

One of the Firestone FS100’s major highlights is its Envelop Ply Construction. Without getting too technical, this construction has layers of rubber overlapping one another to form a tougher, more robust tire compound. This, in turn, lessens vibration to provide a smoother ride. In addition, the Firestone FS100’s outer layer is reinforced with more durable materials that protect the inner layers from penetration damages.

“We’re excited to bring the iconic Firestone back. As a brand built on quality and dependability, our customers can look forward to affordable tires that will keep them safe and comfortable on the road. For a state-of-the-art, high-quality tire, the FS100 offers exceptional value that will bring both quality and safety within the reach of our consumers,” said Steven Tagle, Assistance Vice President for Sales of Philippine Allied Enterprises Corporations (PAEC), the official distributor of Bridgestone in the Philippines.

Refer to the illustration below for the technical details of the Firestone FS100 tire.

Interested buyers may visit the following Bridgestone outlets to avail of the new Firestone FS100 tires.

NCR: Alpha Performance (Marikina City), FB Ladao (Quezon City), AutoActive (Quezon City), Tire Wizard (Pasig City), Garage Plus (San Juan), MBBCI (Muntinlupa), Gatchalian Tan (Paranaque)

LUZON: Yormine (Rizal), Jocar (Bulacan), Windtunnel (Pampanga – Clark), GNS (Pangasinan – Dagupan), Motorhub (Nueva Ecija), Transworld (Ilocos), LSIT (Batangas), Towerking/Tirestar (Batangas), Serapio (Bicol), Legazpi Tire Depot (Bicol), Alpha One (Cavite), Bethro (Quezon Province)

VISAYAS: Highway Tire Supply (Bacolod City), Buen Viaeje Tire Corp. (Iloilo City)

MINDANAO: Le Tires (Koronadal), Le Tires (General Santos City), Mega Wheels Center (Pagadian City), Lomex Car (Iligan City), Echo Wheels Marketing (Butuan City), Mega Ultra Sales (Surigao City)

(Photos by Sabina Cruz, Randolph de Leon, and Bridgestone Philippines)

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.