Ford PH harnesses the power of cyberspace to bring back the brawny F-150

June 29, 2020

In response to the so-called “new normal” ways of launching vehicles, Ford Philippines recently made headlines by bringing back via cyberspace its F-150 full-size pickup truck. The Ford F-150 sets the global standard in trucks with its standout look and design, powerful performance, class-leading capabilities, and advanced smart and safe technologies.

The F-150 is part of Ford’s F-Series, America’s bestselling truck for the 43rd straight year and America’s best-selling vehicle for the 38th straight year. In the Philippines, Ford is offering two variants of the F-150, the F-150 4x4 Platinum SuperCrew AT and F-150 4x2 Lariat SuperCrew AT.


Exclusively on the F-150 4x4 Platinum AT exterior is a silver mesh satin-aluminum grille and tailgate applique, chrome side mirror caps, door and tailgate handles, tail-gate step with tail-gate lift assist, bright beltline moldings, high-gloss black B-pillar applique and platinum badge on fender sides, twin panel moonroof, as well as power deployable running boards.

Its interior on the other hand, features a unique and luxurious leather interior with genuine black ash wood trim accents, aluminum applique in center panel and console, unique instrument cluster gauges, leather-wrapped console lid and shift knob, 10-way power adjustable driver and front passenger seats with ActiveMotion® massage function, color-coordinated carpet flooring with premium floor mats, and metallic door sill inserts with PLATINUM branding.

Meanwhile, the Philippine-spec F-150 4x2 Lariat AT variant is one step ahead from the standard Lariat variant as it comes with the SPORT appearance package with a body-color grille with black mesh, side mirror caps, door and tailgate handles, magnetic angular step bars, and SPORT box decals. The interior also features a unique Lariat finish on the instrument panel, media bin lid and doors, as well as leather seats.

Standard across both F-150 variants are body color bumpers, 20-inch alloy wheels, high strength aluminum alloy body, daytime running lamps, quad-beam headlamps, LED foglamps and taillamps, a 5.5-inch long box, and front tow hooks.


The F-150 is also equipped with a host of smart and safe features that enhance the driving experience for both drivers and passengers. The F-150 features Ford Co-Pilot 360 - Ford's safety suite composed of Pre-Collision Assist with Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC), Blind Spot Information System (BLIS), Lane Keeping System (LKS) and Auto-High Beam Headlamps.

For convenience, it is equipped with a remote start system, remote tailgate release, 8-inch LCD touchscreen, SYNC 3 with AppLink, Apple CarPlay and Android Auto compatibility, 2 smart-charging USB ports and 12V Powerpoint, navigation system, 8-inch productivity screen in the instrument cluster, and a 10-speaker with subwoofer sound system powered by Bang & Olufsen.

The F-150 is also packed with driver-assist technologies (DAT) which include 360-degree camera with split-view display, Active Park Assist, Curve Control, Hill Start Assist, SOS Post- Crash Alert System™, Trailer Sway Control, Rain-Sensing Wipers, and Reverse Sensing System.

Additionally, the F-150 takes safety further through advanced technologies and features such as AdvanceTrac with RSC (Roll Stability Control), Dual-Stage Front Airbags, Front-Seat Side Airbags and Safety Canopy System with Side-Curtain Airbags and Rollover Sensor, Individual Tire Pressure Monitoring System, SecuriLock Passive Anti-Theft System, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD), and Perimeter Alarm. The Platinum variant gets a boost with Inflatable Rear Seatbelts.


The F-150 powertrain is equipped with Ford’s proven 3.5L V6 EcoBoost engine with Auto Start- Stop Technology, capable of generating an impressive 380PS of power and 637NM of torque. This is coupled with a 10-speed automatic transmission with SelectShift. An Electronic Shift-On-The-Fly (ESOF) 4x4 System comes equipped on the F-150 Platinum variant.


The F-150 will be available at Ford dealerships nationwide beginning June 25, 2020, with a starting retail price of Php2,698,000 for the F-150 4x2 Lariat SuperCrew AT and Php2,998,000 for the F-150 4x4 Platinum SuperCrew AT. The F-150 4x4 Platinum comes in four (4) colors including Blue Jeans, Star White, Iconic Silver and Agate Black. The Star White color variant, which is a special color for the F-150 4x4 Platinum, is available for an additional Php15,000. Meanwhile, the 4x2 Lariat variant also comes in four (4) colors including Rapid Red, Oxford White, Iconic Silver and Agate Black.

Official Philippine Launch Video

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.