GWM Philippines Launches the New and More Powerful GWM Cannon at the 2025 Manila International Auto Show

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April 12, 2025

The No. 1 Pickup Truck Brand in China strengthens its presence with segment-leading performance and unmatched value.

Manila, PhilippinesApril 10, 2025 — GWM Philippines proudly unveils the New GWM Cannon at the 2025 Manila International Auto Show (MIAS), showcasing a stronger, smarter, and more capable version of the brand’s flagship pickup. Backed by GWM’s legacy as the No. 1 Pickup Truck brand in China with a commanding 50% market share. The New GWM Cannon is set to elevate the benchmark for pickups in the Philippine market. 

Designed to meet the evolving demands of Filipino motorists, the New GWM Cannon boasts an upgraded 2.4-liter turbo diesel engine paired with a refined 9-speed automatic transmission. With a 13% increase in power (now at 181 hp) and 20% more torque (480 Nm), drivers can expect smoother acceleration, improved towing capability, and more responsive handling. Fuel efficiency has also been optimized, with a 10% improvement in consumption, making it ideal for both work and leisure. 

Adding to its list of advanced features is the Torque On Demand (TOD) Intelligent Permanent 4x4 System, offering maximum traction across varied terrains, and a high-strength steel frame that ensures structural durability and safety. Reinforcing its focus on safety, the New GWM Cannon also proudly carries a 5-star ANCAP safety rating, making it one of the safest pickups in its class and a smart choice for Filipino families and business owners alike.

Initially available in 2 variants and with all the significant enhancements, GWM Philippines is retaining the price range from the previous lineup delivering greater value to customers. The New GWM Cannon LUX 4X4 variant will retail at PHP 1.348 million, while the top-of-the-line New GWM Cannon SLUX 4x4 variant is priced at PHP 1.498 million—a strategic move that underscores GWM’s commitment to providing premium technology at accessible pricing. 

With the all -new interior design, the New GWM Cannon is also equipped with voice control, wireless carplay, android auto and a seat ventilation. 

The New GWM Cannon will also be offered in the same well-loved color options: Atlantis Blue, Pittsburgh Silver, Scarlet Red, Iceberg White, and Midnight Black.

As the only Chinese pickup truck brand in the Philippines offering a 7-year warranty, GWM continues to raise the bar in customer confidence, service assurance, and product durability. 

In celebration of the launch, GWM Philippines is offering an exclusive reward to the first 100 customers who make a reservation starting at the Manila International Auto Show—a FREE 5-Year Periodic Maintenance Service (PMS) package, providing worry-free ownership and exceptional value. Unit releases are scheduled to begin this June, allowing early buyers to be among the first to drive the enhanced GWM Cannon on Philippine roads.

“Filipino consumers deserve vehicles that offer outstanding performance, comfort, and long-term reliability at a very competitive price tag,” said Mr Dax Avenido, Brand Head and Marketing Director of GWM Philippines. “The New GWM Cannon is a reflection of our promise to deliver global innovation tailored for the needs of the local market.”

The New GWM Cannon is available for viewing and test drive at the GWM Philippines booth at the 2025 Manila International Auto Show, alongside other nameplates from the brand’s growing portfolio.

(L-R; Mr. Dax Avenido, Brand Head and Marketing Director, GWM Philippines; Mr. Michael Guo, Director of Philippine Market, GWM Global; Mr. Ruben Tan, CEO and President, GWM Philippines; Mr. James Yao, Marketing Manager, GWM Philippines) 

For more information, follow GWM Philippines on its official social media pages or visit the MIAS 2025 event at the World Trade Center from April 10 to 13, 2025. 

For more inquiries, please visit www.gwm.com.ph or contact your nearest GWM dealership.

About the Author

Paolo Lesaca