Isuzu now powered by Shell

By Gerard
.
November 19, 2018

Over the last few years, Pilipinas Shell has been partnering with various car companies in a bid to reach out to more Filipinos. The latest tie up is with renowned commercial vehicle maker, Isuzu Philippines Corporation, which was formalized with a contract signing just recently.

The Isuzu-Shell partnership will see all new Isuzu vehicle owners receiving a Shell Welcome Kit upon taking delivery of their new ride. The Welcome Kit contains P600 worth of Shell fuel vouchers, as well as an information booklet.

Apart from this, Shell sites will also be used as venues for vehicle displays and brand promotion activities. The Shell brand will likewise be present in such events as Isuzu Eco Run and 4x4 Xtreme Xperience. It’s all part of giving visibility to both brands.

The Isuzu-Shell partnership will last for one year, which began last September 1, 2018 and ends on August 31, 2019.

(L-R: Mr. Joseph Bautista, Isuzu Phils. Corp. Sales Division Head, Mr. Hajime Koso, Isuzu Phils. Corp. President, Mr. Cesar Romero, Shell Companies of the Phils. Country Head, and Mr. Lawrence Yam, Shell Companies of the Phils. General Manager for Retail Philippines)

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About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.