It’s Official: Coventry Motors Corporation Now Handles Jaguar Land Rover in the Country

November 24, 2017

In May of this year, British luxury marque Jaguar Land Rover announced that it would be closing shop in the country. While this left many enthusiasts and loyal owners wanting, JLR did follow this up with an assurance that it would be forging an alliance with a new partner real soon.

Well, the time has come to announce that partnership. Earlier today, JLR Asia Pacific Importers signed a binding contract with new Philippine importer Coventry Motors Corporation. Headed by its chairman George Barcelon and president Gerardo Alejandro, CMC is set to lay the foundation for operations that are set to begin early next year.

Among the first things it plans to undertake is the opening of its first dealership. Yet even as it prepares for this, it will accommodate existing JLR owners who wish to have their vehicles serviced. In fact, the new handlers of Jaguar Land Rover enthusiastically said that they will definitely welcome current owners and extend the courtesy befitting any Jaguar Land Rover client.

To further show that they mean business, CMC also showed off the new Range Rover Velar, which it plans to officially launch in the country in 2018. It likewise intends to field the Jaguar F-Pace, along with a few other models next year. Yes, 2018 promises to be an exciting year for JLR in the Philippines.

Know more about Coventry Motors Corporation, as well as Jaguar Land Rover in the country, by visiting their official websites: and

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.