Drive Your Ambition—these three seemingly simple words mean a whole lot over at Mitsubishi Motors Corporation nowadays as this is the brand’s new corporate tagline. Launched at the 45th Tokyo Motor Show, ongoing at Tokyo Big Sight, it signals a new brand strategy that is set to elevate the marque to new heights in the global automotive arena.
To put all this talk of brand renewal into action, MMC has also revealed the eagerly-anticipated e-Evolution Concept. After all the teasers, the concept vehicle finally breaks cover, showing off a muscular and sporty design combined with technologies that look to the future.