Nissan Philippines, Inc. (NPI) recently added another dealership to its network down south of Luzon. Welcome Nissan Batangas City, a sales and service facility owned and operated by Tetra Sales & Services, Inc. under the Lica Auto Group.
This latest Nissan dealership is located at Sitio 6 Diversion Road, Brgy. Balagtas, Batangas City. It stands on a 3,000 sq. meter land with a massive showroom good for 10 cars. Its service facility the other hand, houses 10 work bays that can be used all at once for faster turnaround of services.
Similar to the other newly-opened Nissan dealerships, this, too, is designed to adhere to the brand’s latest architecture called the Nissan Retail Environment Design Initiative (NREDI). In basics, the NREDI is Nissan’s way of streamlining its sales and after-sales services by providing customers with a comfortable environment to close purchase vehicles, close transactions, and monitor (in real time) the kind of technical/mechanical service their rides are being subjected to.
What’s special about Nissan Batangas City is its strategic location. As it stands, this dealership is set to cater to clients not only from Batangas, but also from the region’s neighboring provinces like Mindoro and the rest of the areas under CALABARZON (Cavite, Laguna, Batangas, Rizal, and Quezon). It’s also the 10th dealership under Lica Auto Group, a notable automotive sales and distribution entity in Southern Luzon.
According to Lica Auto Group, the rising demand for Nissan vehicles is one of the reasons behind the Japanese brand’s popularity in and around its area in recent years. It also stated that the opening of the Nissan Batangas City dealership is the reflection of ots mission to set a stronger foothold in CALABARZON, seeing the region’s emerging commercialization and industrialization.
Photos by Sabina Cruz, video by Nisan Philippines
