Its year-to-date sales output may have dipped slightly. Yet Hyundai Asia Resources Inc., official Philippine distributor of Korean automaker Hyundai Motor Company, is still optimistic about its 2018 forecast. This comes about due to the strong showing of some of its key models in both the Passenger Car and Light Commercial Vehicle segments.
Sales figures for the first 8 months of the year were down by a slight 8.3 percent to 22,223 units from 2017’s 24,233 vehicles. Still, this did not dampen HARI’s spirits as the month of August 2018 was the third straight month that the brand has seen a sales growth with 2,987 units leaving showroom floors.
With most other brands seeing LCVs leading the way, HARI’s figures reflect the popularity of its Passenger Cars. A total of 13,935 units were sold during the first 8 months of the year. As with previous months, the Accent continues to be a crowd favorite among the vehicles in its PC stable. And thanks to the newly-released Hyundai Kona, the LCV sector grew by 10.4 percent to 8,288 units sold for 2018.
As 2018 draws to a close within four or so months, HARI is confident it can hold on to its current position and weather the challenges brought about by rising world oil prices and local inflation. It is hoping for yet another banner year.
