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OBEN GROUP breaks social distancing wall, harnesses full potential of cyberspace to serve more Toyota PH clients amidst the pandemic

By Randy
.
August 29, 2020

It’s no surprise by now that the health and economic challenges of the global pandemic called the Corona Virus Disease 2019 (COVID-19) have put Filipinos to the ultimate test of survival, resiliency, and unity. As Filipinos, however, the toughest challenge today brings no reason to just give it up and let things go the “Bahala na (come what may)” route.

Take for instance, Mr. Don Juan Miguel Oben, the President of the OBEN GROUP of Toyota Dealerships.

Known in the industry as “Cosco”, he saw the light in the darkness that hurtled his company’s growth at the start of the pandemic onslaught earlier this year. Case in point, his company utilized the power of cyberspace technology to still be of service to Toyota Philippines customers worldwide, all without compromising public safety and comfort.

To break down the barriers of physical distance and still let customers from anywhere in the world see the benefit of its products and services, the OBEN GROUP, which comprised of Toyota Balintawak, Inc., Toyota Otis, Inc., Toyota North EDSA, Toyota Marilao, Bulacan Inc., and Toyota San Jose Del Monte, Bulacan, supplemented its equally safe physical showrooms with online Virtual Showrooms, unique to each of the said Toyota dealerships.

Cosco proudly launched this initiative himself during the July 27 episode of James Deakin’s “TitoClock” on Facebook Live.

In the said episode, Cosco highlighted the advantages of the OBEN GROUP Virtual Showrooms, most prominent of which is the fact that it can be accessed by anyone from the safety and comfort of their homes, using any device with the web browser of their choice. This means that you, this author, and everyone else at home with a desktop/laptop computer, smartphone, or tablet can just log on to any of the OBEN GROUP Toyota Virtual Showrooms while sipping coffee or relaxing in bed, all protected from COVID-19.

Through its Virtual Showroom, the OBEN GROUP showcases its vehicle portfolio through which customers can safely discover and engage with its entire product range as displayed in the physical showrooms, anytime, anywhere. As such, one can browse all vehicles in the showroom, and explore variations, configurations and technical details available for each unit.

Cosco said that the virtual experience starts with a visit to any of the OBEN GROUP Toyota Virtual Showrooms below.

From there, customers can enjoy the sites’ quirky features such as 360-degree photo tours of the showroom interior and exterior as seen in real life, 360-degree photo tour of each car display model’s interior and exterior features, and the option to check out, in detail, each Toyota model’s technical specs, to cite a few.

Moreover, an online guided tour through the Virtual Showroom by a Marketing Professionals can be easily set to make the virtual experience more comprehensive, arriving at a purchase decision without even having to drive the vehicle. But the OBEN GROUP didn’t stop there as it goes the extra mile to make service all worth it, literally. That’s because upon securing a purchase, clients are also given the option to have their units delivered to their homes.

In conclusion, Cosco takes pride in his entire team, the Management Information System (MIS) Team which created the unique Virtual Showrooms with creativity in mind. The fact that this initiative was made by OBEN GROUP’s home-grown talents at a time when digital innovations are needed the most, makes this project all the more worthwhile.

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About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.