Alright! We’re starting off with a little bit of a trip down memory lane here, since this pandemic has pretty much kept most of us stuck indoors. Long ago, but not so very long ago, physical car launch events are a thing.
I remember when car brand PR and Marketing workforces here in the Philippines would pull out some magical hat-tricks in order to fire up an extravagant event in stunning locations, with all the glitz and glamour, worthy of a grandstand show, all for unveiling a brand new car in style. And one of the car brands that have become good at this is Nissan Philippines, Inc. (NPI).
You see, back in 2018, the Japanese carmaker invited a group of media people up north at the Clark Global City in Pampanga. The agenda was to launch its challenger in the hotly-contested midsize 7-seat SUV market, in the form of the Nissan Terra! And what an event that was! I wasn’t there to physically witness it, but from the experiences of my teammates, NPI made sure to have the Terra come out of the sandy veil, looking like an off-road warrior, out to dominate the competition.
Well, I guess I’ve made this nostalgic ride a little too long for you at this point. Sorry, just got carried away. But to make it up to you, I have this great news to share. Even at this time of pandemic craziness, NPI still pulled through with the recent virtual unveiling of the new Nissan Terra! Boasting a refreshed styling and kitted with more tech goodies, the new Terra is projected to keep things hot in its class.