Ford Philippines was recently cited with 2 prestigious titles at the first ever Society of Philippine Motoring Journalists (SPMJ) “Drive to Serve” Awards. This was in light of its successful corporate social responsibility (CSR) programs.
The Drive to Serve Awards was launched this year to spotlight the notable CSR programs of the country’s automotive manufacturers and distributors. Some of its categories include Environment, Community Development, Road Safety, Education, and Training.
Ford Philippines clinched the highest award (Platinum) in the Road Safety category for its Driving Skills for Life (DSFL) program. In a nutshell, the DSFL program aims to champion safety for all road users. Its mission includes awareness programs that educate motorists about driving techniques, road safety, fuel economy, and more. Best part is that everything is free of charge! Since its launching in 2008, Ford’s DSFL program has attracted over 18,000 licensed private and public utility drivers to participate.
In addition, the American automotive company was also given a Silver award in the Community Development category for its Operation Better World initiative. The said program has Ford Philippines employees volunteering in various community improvement and rehabilitation activities. These include providing clean water supply to homes, assisting families in building houses, and conducting medical/dental missions, among others.
The first ever Drive to Serve Awards is the brainchild of the Society of Philippine Motoring Journalists, a non-profit organization consisting of broadcasters, editors, journalists, and media personnel who cover the local automotive scene.