Renowned tire manufacturer Pirelli has expanded its reach in the local market with the launching of its concept store and one-stop shop in Cebu.
Owned and operated by Southgate Express Marketing, Inc., Pirelli Cebu caters to customers in the Visayas and Mindanao areas, seeing the regions’ growing population of SUV and premium car owners.
As regard, it runs under the watchful eye of Southgate Express Marketing, Inc. General Manager Gerard U. Tan who boasts Pirelli’s pricing as its competitive edge against other premium tire brands.
Meanwhile, Pirelli Southeast Asia Managing Director Aleksandar Gramatikov was quoted as saying, “We believe that it is important to have a presence here in Cebu. As you can observe, there are a lot of luxury cars in the metro’s car parks. This is extremely important. It is one of our potential markets.”
SOURCE: Cebu Daily News article penned by Maurice Jitty Villaester
