Pirelli expands network down South with new one-stop shop in Cebu

April 17, 2017

Renowned tire manufacturer Pirelli has expanded its reach in the local market with the launching of its concept store and one-stop shop in Cebu.

Owned and operated by Southgate Express Marketing, Inc., Pirelli Cebu caters to customers in the Visayas and Mindanao areas, seeing the regions’ growing population of SUV and premium car owners.

As regard, it runs under the watchful eye of Southgate Express Marketing, Inc. General Manager Gerard U. Tan who boasts Pirelli’s pricing as its competitive edge against other premium tire brands.

Meanwhile, Pirelli Southeast Asia Managing Director Aleksandar Gramatikov was quoted as saying, “We believe that it is important to have a presence here in Cebu. As you can observe, there are a lot of luxury cars in the metro’s car parks. This is extremely important. It is one of our potential markets.”

SOURCE: Cebu Daily News article penned by Maurice Jitty Villaester

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.