If there was one car to represent the everyman, it has arguably got to be the Toyota Corolla. You don’t need statistics to know that this car has been a part of almost everyone’s life and has been a fixture of almost every garage at one point in time or another. Your tito, grandpa, mother, girlfriend, and uncle’s cousin either had or currently own one.
On this day, October 20, some fifty years ago, Toyota introduced a new car that sought to provide an accessible means of transport for people from all walks of life. The Toyota Corolla was an affordable, easy to drive, easy to maintain car that gave decent performance and relative comfort for the daily commute or those weekend trips.
And as history shows, the Corolla has become the world’s best-selling car to date. A total of 44 million people from around 150 countries have bought the 11 generations of the car since it came out in Japan In 1966. To commemorate its success, a special website has been put up that chronicles the Japanese compact’s rich and colorful past.
Get to see how the Corolla has grown from being a simple, no nonsense mover to a more sophisticated yet still sensible offering. Owners can likewise share their own Corolla stories for all the world to see. And relive your favorite Corolla memory, be it with the reliable sedan, sport Trueno, or the cool Sprinter.
Check out the Toyota Corolla 50th Anniversary Special website at http://newsroom.toyota.co.jp/en/corolla50th/
