Bridgestone had one of its most exciting years in 2018. It is fitting because excitement is in Bridgestone's DNA. Not only does it produce tires known all over the world for its safety and convenience, that same safety and convenience allows motorists to live life to the fullest. It gives motorists the freedom to seek real adventures, soaking up all the beauty this country has to offer.
Kicking off the year was the Annual Dealers Conference where Bridgestone gathered dealers from all over the country. Together they collaborated, sharing their hopes and dreams and infusing the year with the spirit of adventure.
REAL PEOPLE, REAL ADVENTURES
That same spirit led to Bridgestone Real Adventures. This campaign encouraged old and new motorists to live their lives as best as they can while experiencing life in an authentic and meaningful fashion. Bridgestone showcased familiar and exotic destinations, with varying road conditions, driving motorists to make vibrant memories along the way.