Photo by: Erica De Zuzuarregui
If you’re reading this, you’re probably aware by now that Nissan just revealed its entry into the fiercely-contested Pickup Platform Vehicle midsize SUV class, the Terra. Launched to the Southeast Asian region in our very own Clark Global City in Pampanga, the new Terra is set to take the fight to the likes of the Toyota Fortuner, Mitsubishi Montero Sport, and Ford Everest.
Even before it was unveiled, Nissan was already hard at work posting teasers, tidbits, and all sorts of info about the 7-seater. All this shows just how important this offering is for Nissan as it finally has a serious contender in the category. But why all the hoopla surrounding the Terra? Is the segment really that important to carmakers such as Nissan and the like?
Simply look around you as you traverse the streets of Metro Manila and you’ll know the answer to this question. Almost everywhere you turn, there is at least one of these vehicles running around. It’s either a Fortuner, Montero Sport, Chevy Trailblazer, Isuzu mu-X or Everest. Yes, Filipinos seem to love these vehicles. Why?
For one thing, it’s got the space of a minivan. The seven-seat layout means that every member of the family, including Lolo and Lola, and even the kasambahay can come along for the ride. And the flexible seating arrangement means that luggage, outdoor gear, and passengers will all fit.