In 1988, Japanese car company Toyota introduced the all-new Corolla to the Philippine market. Not only was it an new-generation of Corolla, it likewise ushered in multi-valve engine technology in the form of the 1.6-liter 16-valve four-cylinder motor—a rarity in mainstream cars at that time.
Besides this piece of kit that changed the automotive landscape, the Corolla signaled the entry of Toyota Motor Philippines. It wasn’t just the return of a Filipino favorite, it would eventually become an integral part of the Filipino way of life. From the Lite-Ace that became the family car of choice, to the Tamaraw FX that revolutionized the transport industry, to the Vios which has become synonymous with what Filipinos think a car should, Toyota has become a household name.
Of course, these offerings aren’t all that Toyota has in its arsenal. You’ve got the Fortuner that somehow catapulted the popularity of Pickup Platform Vehicles, the Innova that is now the modern family ride, the Camry that continues to ferry many a corporate executive, and even the sporty 86 which has often been described as an affordable sports car. It’s no wonder that Toyota has consistently ruled the roost as it continues to have a product that caters to practically every segment of the market.
This year, Toyota Motor Philippines celebrates 30 years of giving the Filipino world-class vehicles and services. Let’s take a moment to reminisce at how Toyota has become a huge part of our lives. Who knows? You just might recall your precious moments with your loved ones. And there might just be a Toyota or two that shared the moment with you.
Watch the video below.