Maserati is one of those brands that is steeped in a rich heritage of performance motoring and motorsport.
Yet despite its past, it is well in touch with the future.
This is seen in its Innovation Lab, which it showed off to the world recently.
As the name suggests, this laboratory links the Maserati marque to the future via digital technology. It is as showcase of where th brand is headed within the next few years.
First up in this three-section facility is the Static Simulator.
This area allows drivers to check different subsystems such as steering, braking, and the like even before they are actually fitted on a vehicle.
It gives them a feel of how these would perform, along with the ability to give real-time feedback in order to get the right settings.
Next up is the Dynamic Simulator.
The highlight of this state-of-the-art piece of tech kit is the Driver in Motion technology that allows drivers to test the vehicle in real world conditions—albeit virtually.
In other words, one can “take” the vehicle to the Swiss Alps, the desert sands of the Middle East, or practically anywhere in the world, without leaving the facility.
This one not only lets Maserati see how its cars will perform in actual everyday conditions. It also helps them save on development costs by reducing the amount of prototypes and test mules while still getting virtually the same results.
It helps bring the car to the actual desired finished product—even before it is produced.
And last but definitely not the least is the user eXperience center
This part of the Innovation Lab makes for a real world feel of how its products would fare with users. It allows them to gather feedback and make the vehicles and their various facets appeal to users.
All this ties in with Maserati’s goal of making its products human centric, making the car one with its driver.
And in case you’re wondering, this is where the Italian luxury carmaker will develop its future products, as well as refine those that are on sale today.
So the next time you drive a Maserati, know that there is a fine mix of innovation and heart put into it.