Last year, the Department of Tourism reported that more than half of the country’s population visit local tourist destinations every year. To start 2018’s summer season, Bridgestone Philippines is pushing drivers to get in their cars and start traveling.
With this, the tire company announces the launch of their newest campaign, ‘Real Adventures’. The campaign encourages motorists, both new and old, to live their best lives and experience them in a raw, yet, meaningful way. How? By driving to destinations both familiar and exotic and making vibrant memories along the way.
It has been found that the most favorite destinations for Filipinos are ones that can be reached by land travel; destinations like Batangas, Ilocos Norte, Sagada and many more. The opening of new infrastructures like the TPLEX and improvements to the SLEX and NLEX give drivers not only new avenues, literally, to travel, but also a more comfortable and enjoyable ride.
